If you have customers or followers, you should have an email marketing campaign. While you can tailor your campaign to be as rigorous as you’d like, the one thing you’ll want is a done-for-you email marketing platform.
In this article, we’ll compare 3 popular email marketing platforms for small- and medium-sized organizations.
Choosing your platform is overwhelming choice. Take comfort: for most email marketing objectives any of these tools will work effectively. They’re made intuitively and fully automated and have great templates. And yet, you still need to decide which platform will work best for your organization.
Consider these elements when choosing an email platform:
- Fit: Which “feels” right to you? Are the initial steps intuitive? Every platform is built differently, and even changes like layout and color can impact your ease of use.
- Automation: What kind of campaigns might you run? Check out how each tool automates and whether or not it will fit your needs.
- Pricing: Consider your budget. While each of these tools offers a free trial, not all trails include every feature.
Taking these elements into consideration, we’ll compare Constant Contact, Mailchimp and Drip.
Beginner-friendly | Best Support | Online Training
Constant Contact is great for beginners. The elements of an email marketing strategy are literally at your fingertips, and very easily accessed: contacts and lists, templates, marketing calendar, etc.
As technology advances and social media becomes standard practice, built-in media sharing tools and Facebook ads integration become critical pieces of the marketing puzzle. Constant Contact has you covered on those fronts.
COST: Constant Contact offers a 60-day free trial, after which pricing starts as low as $20/month.
Pro Tip: Don’t register before your search for promo codes. CC will sometimes partner with publications and offer discounts.
Another way to connect with your followers is on Facebook. Read about The New Facebook Algorithm Demystified.
Trusted | Growing | Free Option
Skyrocketing to fame with its forever free plan in 2009, Mailchimp allows you to send 12,000 emails for up to 2,000 subscribers, all at no cost. Of course, there are additional plans at varying rates, but for a smaller business with a modest contact list, this is an easy start with low commitment.
A great feature offered is Send Time Optimization, which gives you the option of having Mailchimp, based on their algorithms and know-how, determine the best time to send your email to optimize “opens.”
Mailchimp isn’t known for its strong customer support, though it is available, and more readily as you beef up your plan.
COST: In addition to the free plan, Mailchimp offers a plan that includes unlimited emails and accounts, with pricing starting as low as $10/month. For $99 a year Mailchimp offers a custom domain.
Speaking of custom domains, get your branded and memorable domain name today.
Powerful | Customer Insight | eCommerce Leader
If you have an ecommerce website or conduct a high volume of sales online, Drip might be for you.
With Drip’s powerful features that allow subscribers to personalize and automate their email marketing, many well-known digital marketers use this impressive tool. The sophisticated email segmenting is a draw for large companies, as well as the list groups and the visual workflow builder. As some might say, Drip is on another level.
Because Drip is more advanced than other platforms, it can also seem confusing. Thankfully they offer a variety of assistance, from live chat to Implementation Services to an Intro to Drip course.
Cost: Drip offers a free account for up to 100 subscribers, then plans start at $49.
To help you choose which tool fits your needs, the website for each platform will show demos and views of the user interface. This information might be a tipping point that helps you decide on your preferred tool. Browse their site and see if the customer service experience fits your needs, and ask through social media which tool your friends and colleagues like.
With the brilliance of each platform, any choice will give you a great start on your email marketing campaign or take you to the next level of customer engagement.
Have you used any of these platforms? Leave us a comment and share your experience.
Posted on May 21, 2019 by .BIBLE Registry Categories: Online Presence