Church Communications 101

About Course
Develop a communications strategy for your church that stands the test of time.
Regardless of aesthetic trends, the newest social platform, and whether or not Twitter survives this decade, this course will teach you comm strategies that transcend any specific platform, design, or trend.
You’re going to learn how to communicate to your church and set up structures in such a way that you’re getting more volunteers, greater volume of giving, more connect cards filled out, and be constantly building towards a church culture that understands at all times what your church is aiming to accomplish.
HOW ARE WE GOING TO DO THAT?
- Figure out your church’s audience
- Address three big church comm problems and provide strategies to solve them
- Show you how to develop a church comm strategy
This is foundational training for any church.
What Will You Learn?
- Develop a communications strategy for your church that stands the test of time.
- Get more signups, ministry attendance, and buy-in from your church.
Course Content
Lessons
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1. Introduction
01:30 -
2. The Binary Church
04:59 -
3. Problem #1: Overload
04:49 -
4. Strategy #1: The Pyramid Model
09:06 -
5. Problem #2: Consequences & Promises
00:00 -
6. Strategy #2: Storytelling Marketing
00:00 -
7. Problem #3: No One is Listening
03:23 -
8. Strategy #3 – Central Hub
05:16 -
9. Bringing It All Together
00:00 -
10. Developing Your Communication Strategy
04:41 -
11. How to Prioritize Ministries & Events
00:00 -
12. 3 Bad Examples of Church Communications
00:00 -
13. 3 Good Church Communications Examples
00:00 -
14. Conclusion
00:00
Audio Files
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